OpenAI, backed by Microsoft, is reportedly preparing to unveil an AI-based search product in a move considered a direct challenge to Google and AI search startup, Perplexity, according to confidential sources. The AI search product is understood to be an advancement of the firm’s ChatGPT system, enabling it to extract real-time information from online sources and generate human-like responses. This latest development could significantly alter the competitive landscape between Google and OpenAI, further intensifying their rivalry. Moreover, Perplexity, a billion-dollar startup with 10 million monthly users, has continued to make headway with its AI-native search interface. Overall, OpenAI aims to leverage AI technology to improve its reach and engagement among online users.
In the emerging AI landscape, OpenAI’s new product could face challenges in providing accurate and timely information from the web, as observed with its flagship ChatGPT product. Despite having hit a peak in popularity last year, global traffic to ChatGPT’s website has experienced volatility, further increasing pressure on OpenAI to expand its user base.
